Accelerate Your Business Transformation at Pace

Every organization’s path to transformation is unique. At Persici, each transformation we lead is powered by five core capabilities. When combined with the power of AI, they empower our partners to uncover and realize value at scale.

Explore Framework

SPEED Framework

The 5 Integrated SPEED Capabilities

True transformation demands that strategy, product, experience, engineering, and data work seamlessly together.

S — Strategy

Strategy & Value Architecture

Define and validate sources of value with clear, scalable plans for sustainable market growth and operational excellence.

P — Product

Product & Agile Operating Models

Build evolving, living products that continuously deliver value through Agile, outcome-focused product squads.

E — Experience

Human-Centered Experience

Craft human-centric journeys connecting digital and physical touchpoints, powered by emerging interactive tech and AI.

E — Engineering

Next-Gen Engineering & Cloud

Transform technology from a cost center into a true enabler of speed, high availability, and architectural agility.

D — Data & AI

Data Intelligence & Generative AI

Leverage data responsibly to fuel predictive insights, autonomous workflows, and personalized customer interactions.

How the Framework Drives Continuous Value

Innovation doesn’t end when a product launches — it only begins there. Every service, every touchpoint should keep evolving, adapting, and improving. As technologies like generative AI reshape what is possible, organizations that stay digital at the core gain the freedom to reinvent continuously.

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Average Revenue Velocity

Customer Acquisition Cost

5 Core Transformative Value Drivers

Faster Time to Market

Our integrated capabilities help organizations accelerate their digital transformation journey and launch innovative products faster with precision.

Superior Customer Experience

Designing personalized, engaging journeys that inspire loyalty, reduce churn, and drive sustainable enterprise revenue.

Culture of Continuous Agility

Iterative frameworks that empower cross-functional teams to identify and seize new opportunities as market conditions shift.

Transformation Architecture

Transformation Toolchains & Platforms

Modern cloud architectures and toolchains driving rapid, continuous enterprise evolution.

Agile Toolchains

Transformation Toolchains

Agile portfolio orchestration and telemetry systems.

Jira AlignConfluenceMiroAzure DevOpsLinear

Cloud Native

Cloud & API Architecture

Containerized infrastructure and serverless microservices.

KubernetesDockerGraphQLTerraformNext.js 16

Data & GenAI

AI & Data Foundations

Enterprise data lakes and autonomous agentic pipelines.

SnowflakeBigQueryOpenAILangChainPinecone

Enterprise Case Studies

Organizations Powered by the SPEED Engine

Discover how multi-capability integration drives accelerated transformation and digital resilience.

Growth & Multi-Channel Campaigns

Khazan: Crafting "Alz Al-Lahzat" - A Campaign for Memorable Moments

Persici engineered a multi-episode cinematic marketing campaign for Khazan, humanizing the brand through relatable family narratives ("The Dinner Princess", "The Weekend Hero", "The Playtime Pro", "The Selfie Queen"), resulting in 14.2M+ video impressions and a +28% surge in retail sell-through.

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Social Engagement Lift

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Total Video Impressions

Bespoke Family Episodes

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Retail Sell-Through Surge

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Digital Engineering & Platforms

ChopOn: Ultra-Luxury Watch Sourcing & Verification Engine

Persici engineered ChopOn UAE from architectural inception to cloud deployment, delivering sub-50ms query latency across certified timepiece registries, bank-grade escrow integration, and bespoke responsive interfaces tailored for VIP desktop, tablet, and mobile collectors.

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Transaction Volume Growth

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Platform Availability & Security

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Instant Search Latency

GCC Certified Dealer Hubs

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Luxury Brand Strategy & Bottle Architecture

Lahfaa Perfumes: Structural Bottle Design & Luxury Brand Identity

Persici conceptualized, branded, and launched Lahfaa Perfumes with bespoke bottle geometry, tactile unboxing engineering, and a comprehensive sensory marketing framework that propelled the brand into 12+ premier GCC luxury boutiques with +340% brand recall surge.

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Brand Recall Surge

Flagship Boutiques Opened

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Customer Satisfaction Score

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Direct Sales Growth

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SPEED Transformation Insights

Deep dives on multidisciplinary agility, agile architecture, and enterprise scale.

Explore Insights

Article

Can Gen AI Help Agile Teams Improve Delivery Clarity?

June 21, 2024

What our clients say

“The SPEED framework broke down the silos between our business units and IT team. We modernized our core systems in months rather than years, with zero disruption to our daily operations.”

—Nasser Al-Subaie

VP of Digital Transformation, Al-Futtaim Enterprise Logistics

Frequently Asked Questions

Answers on how the SPEED digital transformation framework operates in practice.

SPEED unifies Strategy, Product, Experience, Engineering, and Data into a single iterative loop. Instead of handing off static deliverables across departments, multidisciplinary squads execute in synchronized cadence.

AI is embedded into every layer of SPEED: from automated market analytics in Strategy, to AI-driven feature validation in Product, generative personalization in Experience, and copilot tooling in Engineering.

Yes. Most enterprise partners start with a single pilot value stream, establishing proof-of-value in 60 to 90 days before scaling the framework across the entire organization.

Ready to accelerate your digital future?

✓Modernize legacy systems and accelerate digital transformation
✓Deploy custom enterprise AI models, automations, and data pipelines
✓Architect scalable web/mobile applications and resilient cloud infrastructure
✓Accelerate growth with integrated UX design, digital strategy, and performance media

Trusted by visionary leaders and high-growth enterprises.